What Is Coworking And Its Cultural Background?
If taken literally, coworking simply means people working together – an activity that is as old as humanity ourselves. So what is really new behind the cultural concept of coworking and the changing labor market?
Global networks of coworking spaces
Since the concept of coworking was popularized, many have wanted to package and franchise it through a branded global chain. Today there are three international chains of coworking spaces, though not all of them function as traditional franchise systems.
The different strengths of small and big coworking spaces
Coworkers prefer smaller coworking spaces. But not everything that people want is necessarily good for them - think of your mountain of Easter eggs left over from last weekend. While small spaces might be more comfortable, larger ones provide a wider network of opportunities.
Big companies tap into coworking
TechHub is Google’s coworking space in London. Not directly or explicitly, but rather through a hands-off sponsorship arrangement that allows it to interact with the coworkers and hear their ideas. Now that Google is on the scene, will other large companies start to see coworking spaces as potential talent pools and idea hotspots?
Is there a life cycle for coworking spaces?
Do coworking spaces have a used-by date? Our previous article “Beware the four year drop,” as well as the closure of two first generation coworking spaces, has raised the question of the long-term viability of the movement. Today Deskmag talks to two space founders about the life cycle of coworking spaces.
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