Cashing in on coworkingShould coworking spaces become “marketing platforms” for brands wanting to reach freelance workers? That was the controversial suggestion made by Italian coworking space owner Mattia Sullini at the Coworking Europe Conference in Brussels today. Sullini said spaces should embrace the opportunity to be conduits between brands and their customers, the hard-to-reach nomad worker.
Why bankers and bureaucrats should visit coworking spacesShould bureaucrats and bankers start setting up booths in coworking spaces? Jean-Yves Huwart thinks so. The coordinator of Coworking Europe 2010 conference says coworking spaces could become hubs for government agencies and institutions seeking to reach freelance workers and start-up businesses.
The secret world of creative workspacesPhotographer Paul Barbera harboured a desire to poke around the studios of his favourite creative people. Armed with his camera, he tried a direct approach and requested permission to photograph their work spaces. Surprisingly, most of them agreed. The result is a blog and a book about the studios and offices of creative people all across the world. It’s called, simply, 'Where They Create'.
“The economics of coworking has yet to be proven”The economic feasibility of coworking spaces has yet to be proven as a sustainable business model. Many more coworking spaces may open and close before a stable financial model is found. That’s the opinion of Richard Leyland, founder of Worksnug, who has been observing the coworking industry for more than a year.
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