Okay,you're a freelancer, now what?It’s a big world of work out there, and while freelancing may seem like the ultimate way to escape the confines of an oppressive work environment, there is always the possibility to get lost… especially with more bills coming in at the end of the year. Now that freelancing is becoming increasingly popular, there are more and more platforms available for self-employed individuals to get the most out of their time and skills.
Do business cards have a place in a coworking space?One of the advantages often touted for coworking spaces is the opportunity to network, particularly if you’re a freelancer or otherwise working on your own. But the shape that networking can take isn’t quite the same in a coworking space during working hours as at an event held specifically with the intention of encouraging people to network.
Encouraging Collaboration with a Startup EnvironmentSlowly but surely, the startup environment is growing in popularity throughout the business world. From Googleplex to the more modest, unfinished office spaces in Palto Alto, this environment brings a slew of benefits to the company as a whole. However, some businesses may struggle with the balance between productive and creative, and how that fits in with encouraging collaboration effectively.
The low-down on social media for small businessesWe all know by now that social media platforms can be a very powerful channel for connecting with customers, raising brand awareness and for generating new business (see how) – so learn how to use them, and use them well! Whether it’s Facebook, Twitter, LinkedIn, Youtube or Pinterest, here are some useful suggestions of when and how to use each channel.
5 tips to build a community for your startupAt this year's Social Media Week Berlin, HootSuite's community manager Sharif Khalladi shared his company's secrets on how HootSuite quickly built a sustainable community. Since he shared his 'secrets' with a 50-odd person crowd at the Social Media Week business and PR hub, he gave the audience free reign to spread them further. Here are five key ingredients that have contributed to HootSuite’s success.
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