The low-down on social media for small businessesWe all know by now that social media platforms can be a very powerful channel for connecting with customers, raising brand awareness and for generating new business (see how) – so learn how to use them, and use them well! Whether it’s Facebook, Twitter, LinkedIn, Youtube or Pinterest, here are some useful suggestions of when and how to use each channel.
5 tips to build a community for your startupAt this year's Social Media Week Berlin, HootSuite's community manager Sharif Khalladi shared his company's secrets on how HootSuite quickly built a sustainable community. Since he shared his 'secrets' with a 50-odd person crowd at the Social Media Week business and PR hub, he gave the audience free reign to spread them further. Here are five key ingredients that have contributed to HootSuite’s success.
Take a break - it's good for you!The more hours you put in, the better the result right? Wrong. In fact, most people would agree that it’s not the quantity of hours that determines success, it’s the quality of work produced. Long hours don’t necessarily produce the best work. Especially when a project requires inspiration, creativity and high levels of concentration, breaks are a much-needed part of the process.
The Art of BrainstormingBrainstorming is a widely used, powerful tool for creative problem solving and breaks away from rigid, process-driven thinking. However, there are some important lessons to learn before you dive into your first brainstorming session. Although using colored markers and over-sized pieces of paper can be fun, it’s important to be prepared and organized.
The ingredients of successful startupsSerial entrepreneur and creator of ICQ, Yossi Vardi, knows startups. He became the founding investor of Mirabilis, the creator of ICQ, the first Internet-wide Instant Messaging system which sold to AOL for 400 million dollars just 19 months after it launched. Since then, Vardi has helped build over 70 more tech companies in the software, energy, internet and mobile fields, to name a few, and has a firm grasp on the fluid startup ecology, and what it takes to be successful within it.
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