Now that you’ve covered the social side, start setting up the infrastructure
You most likely already have a website, but ensuring that it’s compatible with your developing SEO strategy. In this case, less is more. The best websites are simple, easy to navigate and aesthetically pleasing, which is good for you, as this can be done on your own, or with a little help from a developer.
Whether you decide to use tools like Google Sites, or alternatives like Squarespace or Wordpress, there are few things that need to be kept in mind when building a site that is SEO friendly that also engages community:
Again, make sure your site is simple, fast loading and user-friendly. Review the latest Google’s search engine optimization guidelines to help effectively get your content out there to the world. Put your business up on Google Business Listing, which will help you establish your space as a competitive business and expose you to new coworking members. And invest in the Google Webmaster Tool, which helps you get support for your site, from troubleshooting and increasing traffic.
After setting up your site, make sure that you have supporting channels to help promote your space organically. This can include social media, like Facebook and Twitter, in addition to providing the options for users to leave reviews, and keep on top of your reputation management, which can greatly affect your ability to attract new customers. Whichever mediums you decide to use, always make certain that your SEO practices are authentic and original to avoid penalties from Google and risking poor reputation.
Harness the power of the blog
Once you’ve setup your website, spend time focusing on the blog portion of the platform, as original content marketing is one of the more authentic ways of building an online community and promoting your space. For coworking spaces, keeping a blog is an excellent way to share your experiences with the greater coworking community, while also encouraging other platforms to share your work, boosting exposure naturally.
Here are some of the ways that a blog can encourage new opportunities for your space:
Original content is much more likely to be shared by other channels, so use your coworkers and experience running a space to create blog posts that are informative and interesting, which will encourage user engagement.
A blog is an excellent platform for collaborations, by inviting guest posts or coauthoring an article with another member or the community, you can boost your chances of collaborations in the future which could be beneficial to growth as well as becoming lucrative.
A blog is a great way to share personal experiences with your community, which in turn builds trust and loyalty in the long run.
To make the most out of your blog, you will have to update it regularly. So before you get ahead of yourself, sit down and create a basic content strategy template that can be adjusted over time as your blog grows.
Here are some of the top SEO resources to help you keep on top of new practices and innovation in the field:
Luckily, the days of keyword heavy advertorial texts are gone and have made space for more innovative and authentic SEO practices to develop. While there are still competitors that pay for Google search results, using SEO to improve your community is an effective and sustainable way to boost brand awareness. Mastering search engine optimization is a constant process, but once you get the basics down you can start developing your own unique content based on the SEO practices that work best for you and your coworking space.