The majority of coworking spaces hold two events each month (21%). These may be workshops, meet-ups, breakfasts, professional classes or conferences. As the graph shows (see left), about 15% of coworking spaces host 10 or more events per month; this skews the average out to 4.5.
There are good reasons for spaces to host events, not least because coworkers demand them, and attend them. 84% of all responding coworkers said they attend events, and on average they visit 1.8 events per month. These statistics reveal a small correlation: bigger coworking spaces (those with 50 or more desks) that host more regular events have a higher attendance rate for each event. The more events you host, the more often your coworkers will come to them!
Coworkers make 3.6 new and helpful acquaintances in 2 months
Here’s a statistic you can use to explain why coworking is effective: it helps you meet new people. That might seem obvious, but it helps to have some data to back up the assumption.
On average, most coworkers said they had met 3.6 useful new acquaintences in the past two months. The number fluctuates only slightly depending on the size of the coworking space – bigger spaces seem to generate a bit more often new aquaintances between individuals than small spaces.
Aside from the 'useful' acquaintances, coworkers' social circles also widened, with 77% of coworking space members confirming that they socialized with at least some of the other coworkers in their space after work or at the weekends. Just under a third of respondents (27%) said they socialized with almost all the members in their space at least sometimes. Only 15% of coworkers have never caught up with another member in their space outside of work.
One in three coworkers talk about coworking outside the workspace
The best advertisement for a coworking space is an active coworker. Just over a third of respondents (37%) said they talk about coworking to a wider audience, via friends and social networks. One in five (22%) say they are active within their coworking space, but not outside it, and less than 3% say they don’t care about the coworking concept but just want to get on with their work.
Regular exchanges between local coworking spaces
Coworking spaces practice what they preach when it comes to interaction, the results of the 2nd Global Coworking Survey show. And like their coworkers, they are more likely to interact on a local level, rather than internationally. 83% of spaces said they had exchanges with other coworking spaces on a regional or local level; only 10% keep themselves isolated. There is also a healthy level of exchange on a national level. Bigger spaces – those with 30 and more members – are more interactive on all levels, as are the longer-established spaces, those aged over 12 months.
This feeds into the next issue – the enthusiasm for the creation of an organization representing the interests of coworking spaces. 21% of coworking spaces said they would support a local-level coworking organization, with slightly more preferring a national (32%) or global (28%) front. Only 6% of coworking spaces would not support a unified organization of any kind. Again, larger spaces are more supportive of the idea of a wider coworking organization.
Coworking Visa not widely used yet
One effect of greater cross-border interaction between spaces might be the exchange of members. However the survey shows that the existing “treaty” for travelling coworkers, the Coworking Visa, is not widely known or used. The Coworking Visa is an unofficial open agreement that allows coworkers to visit other participating spaces for a day or so.
We asked coworkers if they ever visit other cities to conduct work. Of these, only about 30% had even heard of the Coworking Visa, and only one in ten had ever actually made use of it. Data from our sister site Deskwanted.com shows that about one in four coworking spaces are part of the Coworking Visa, so we might expect it to be understood and used more often
The 2nd Global Coworking Survey:
The 2nd global coworking survey was conducted by Deskmag in cooperation with the team from Coworking Europe and translated into French and Spanish by La Mutinerie and Coworking Spain. The survey was also supported by Emergent Research, University of Texas at Austin, Coworking Deutschland, Coworking Project Italy, Jellyweek.org, Deskwanted & Cohere Community.