First Global Coworking Survey launchedUntil now, there have only been a handful of studies into the new collaborative workstyle known as coworking. A new initiative of organizations around the globe aims to change this. In collaboration with Deskmag and a university, the participating groups have launched the first global coworking survey.
An official coworking association? Not yet.The concept of creating an official association of coworking spaces was raised this weekend at the Coworking Europe conference, with no clear consensus reached on the idea. A discussion led by Anni Lenius of ClubOffice Berlin heard widely differing viewpoints on whether a formal body representing coworking spaces would be beneficial to individual operators and the industry as a whole.
Cashing in on coworkingShould coworking spaces become “marketing platforms” for brands wanting to reach freelance workers? That was the controversial suggestion made by Italian coworking space owner Mattia Sullini at the Coworking Europe Conference in Brussels today. Sullini said spaces should embrace the opportunity to be conduits between brands and their customers, the hard-to-reach nomad worker.
Why bankers and bureaucrats should visit coworking spacesShould bureaucrats and bankers start setting up booths in coworking spaces? Jean-Yves Huwart thinks so. The coordinator of Coworking Europe 2010 conference says coworking spaces could become hubs for government agencies and institutions seeking to reach freelance workers and start-up businesses.
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