Yardi Kube: A single connected platform for flexible workspace management
Yardi Kube

Collaboration vs. risk aversion

In Jordan, like in Egypt and in Lebanon, entrepreneurship is growing, but the aversion to taking risks still remains high. It is often considered safer to work for the government or large companies, since economic and political instability in addition to unreliable infrastructure significantly increases the risk taken by entrepreneurs. "Failure is still regarded as something very serious, it is crucial to provide entrepreneurs with the expertise they really need," said Nidal Eses.

The three spaces interviewed have nevertheless succeeded in reducing this risk by establishing a collaborative dynamic. For example, the District area allows free use of the space, on the condition that one should offer to volunteer within the community. Another option would be to act as the ambassador of the coworking space and set up communication between various social networks. AltCity also allows coworkers with limited resources free access to certain services offered within the space. But, like The District, they also ask that these coworkers contribute to the life of the community through courses, workshops and events.

Engaging with one another, whether is it through events or simple interactions, is the best way to convince coworkers of the value of sharing and collaboration. It also introduces a personal relationship within the space and therefore lays a foundation where trust can be developed.

Because we all agree that trust between coworkers is still a challenge, "people need to accept the fact that we share a space and the doors are not closed," said the founder of Rasheed22. Nidal Eses also recognizes that this problem has existed in the beginning:"the Jordanian market is rather small and the competition is fierce. If you put developers in the same open space will be afraid that coworkers steal their clients or their ideas.”To solve this problem, the founder of Zee Launch Pad provides a very powerful internet connection to encourage entrepreneurs to expand their network to foreign markets.

But once again, we see that the economic situation contributes to a rapid change in behavior. When money is scarce, it becomes natural to collaborate, work together and share other scarce resources such as space, but also knowledge.

ssfCoworking Statistics

Startpage